Experience guide & tasting notes
Welcome to Bytes Station — and the future of commuter retail
From the same people who brought you ELLA the robot barista, Crown Digital, comes the first of some 30 robot barista lifestyle experiences set to takeover MRT stations across Singapore. First stop? Fuelling up the working and working out crowd in the CBD with a tech-enabled pit-stop for gourmet coffee and protein-loaded sandwiches and smoothies.
BEFORE YOU ARRIVE
Download "ELLA, The Robot Barista" app on your mobile for a quick start
Take a byte of the future
Here's all you need to know about Bytes Station
POWERED BY ELLA THE ROBOT BARISTA
One-part tech-enabled, grab-and-go sandwich and smoothie kiosk; one-part ELLA, Singapore’s first fully autonomous, AI-powered robot barista, Bytes Station builds on ELLA’s IoT-connected ecosystem—fully contained with its own mobile app, payment gateway and e-wallet—to operate all customer-facing functions, and incorporates digital lockers and self-order terminal for its sandwich and smoothie offerings. The end result? A contactless, frictionless, end-to-end retail experience.
FIRST OF 30 ROBOT BARISTA LIFESTYLE CONCEPTS
Launched in strategic partnership with Stellar Lifestyle, SMRT’s commercial unit, it is the first blueprint of robot barista lifestyle experiences set to mapped across 30 MRT stations in Singapore by end-2022.
This landmark deal is Crown Digital’s second rail network collaboration following ELLA’s deployment in Japan at JR East’s Tokyo and Yokohama stations.
GEARED FOR THE BUSY & DIET WATCHERS
Catered for busy executives and fitness junkies within the CBD, Bytes Station serves up gourmet coffee brewed by ELLA’s six-axis robot arm, along with a curation of scrumptious sandwiches, wraps and smoothies by the Crown Coffee team—with protein-loaded options courtesy of partners SportyFood and Myprotein—all accessible on-the-go and complete with nutritional info via the ELLA mobile app.
CHANGING THE FUTURE OF RETAIL & F&B
In an industry that’s constantly faced with manpower woes and social distancing regulations, Bytes Station serves as a demonstration of how robotics, artificial intelligence and IoT solutions can be purposefully designed to support lean staffed operations in delivering a contactless and frictionless end-to-end retail experience.
As the first blueprint, and with emerging technologies on the rise, the potential for advancement is ripe. Known for her six-axis robotic arm that can produce up to 200 cups of quality gourmet coffee an hour, ELLA’s latest upgrade incorporates an artificial intelligence-powered vision system with live video analytics monitoring that keeps an eye on operations round-the-clock to spot abnormalities such as spillage and foreign objects, while deep learning and predictive analytics keeps the supply chain running for its replenishment needs. Future advancements include using robotics to automate the sandwich pressing functions—a step towards a fully autonomous operations.
Some "light" reading
find out more?
Bytes Station ordering guide
GRABBING A BYTE IN 4 EASY, CONTACTLESS STEPS
DOWNLOAD THE APP
First things first, download “ELLA, The Robot Barista” app via your mobile app store for easy ordering across Bytes Station, ELLA at Plaza Singapura, and the upcoming 29 robotic barista lifestyle concepts around Singapore’s MRT stations. Choose Bytes Station @ Raffles Place as your intended location.
UPDATE YOUR PAYMENT DETAILS
Choose and update your preferred payment for mobile optimised transactions. Users can also expect occasional perks and discounts by paying with credits stored in the ELLA wallet. We’ll give you a promo code that you can use at checkout for your complimentary media visit.
CHOOSE YOUR BYTE & COUNT YOUR MACROS
A user-friendly interface provides an easy navigation to choose preferred meals and beverages. All menu listings come with nutritional values and customising options at a tap of your fingers.
READY FOR COLLECTION
Upon placing your order and payments, your meal will be prepared fresh in the kitchen, and ELLA’s six-axis robotic arm will start on your coffee order. Once ready, you will be notified for collection via the digital lockers or ELLA’s pigeonholes with a quick scan of your QR code.
Get in touch or download the media kit.