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Meet your future go-to guy whenever you need a...

bydanieleng - Public Relations, Copywriter, Social Media Guy

Meet Daniel

Daniel is a
full-service freelancer
with an instantly scalable network
of fellow jolly freelancers specialising in fields
that run the gamut from public relations to digital marketing
to content creation to branding and design with deep roots and a big love for the food & beverage and lifestyle industries. And Daniel.

In broad strokes,
here's what we're really good at.

Public Relations & Brand Strategy

My personal bread and butter. Fully entrenched in the in’s and out’s of the food & beverage and lifestyle media landscape, and having worked for an under the employ of some of the industry’s biggest names, we know the kind of story it’ll take and how to sell it that will make the editors tick.

Copywriting (with a chance of design)

What good is all the publicity in the world if you’re not telling it right from the get go? I can tell a story as good as as I can sell one. From a culture shifting brand manifesto to 20 blog posts to help you crawl your way up the search engine ranks, we’ve got a network of creatives who can make you look and sound the part, and one freelancer to brief them all.

Digital & Social Media Marketing

If first impressions last forever, it’s highly likely your brand’s opportunity to make a good one is happening in the digital world. We’ve lived through the advent of the internet to know how it’s so easy to have a website and a Facebook page and pat yourself on the back thinking, “I’m good.” And we’ve probably lost your attention by now but you get the drift…

Trusted storyteller

Here are some of our favourite people
whose stories we had the privilege to tell

“The only reason we work with food and wine is to feed people; they are at the centre of everything we do. My restaurants provide a space where memories are formed, where real conversations happen, where bonds are forged, and where relationships are being made. When you are doing that and feeding people at the same time, you’re fulfilling basic human needs. It’s a very meaningful industry to be in. To be able to say that I wake up and do that on a daily basis, I’m really lucky.”
Liling Ong

Restaurateur, The Cicheti Group

Read More on The Peak
“I’m more calm now. I feel like my heart has become bigger. It’s more encompassing and embracing. The energy is different. I’m more comfortable, forgiving, and patient. This year, I simply want to go deeper, and digest. If you’re always scratching the surface, you’ll never understand yourself.”
Cynthia Chua

Founder & Chairman, Spa Esprit Group

Read More on Prestige Singapore
“When people expect something, like for you to return to a particular note, play something slightly different instead. This leaves a lasting impression, like the lingering sensation in your mouth after a spicy meal.”
Peter Ng

Owner, Maduro

Read More on CNA Luxury
“To be a chef, washing the dishes is one of the most important things. That’s when you can see whether plates come in empty or with food left over. Does the customer like the food? Is it too salty? Was the customer too full? Did they not like this dish? I tell the service staff, ‘Please ask the customer. It’s very important.’ You can’t just send food out. You must have pride and passion in whatever you do.”
Lim Yew Aun

Chef Co-Owner, The Cicheti Group

Read More on CNA Lifestyle
“We are well-known for our hybrid of truly Singaporean food. What we have is truly Singaporean, from the flavours to the means of producing to the food. But we also embrace the world. We Singaporeans are accepting of a lot of food. We have a unique palette.”
SM Pang

Co-Founder, New Ubin Group

Read More on VICE Asia
"So I like to think about sustainability like the wake which follows a ship as it moves through the ocean. The wake is the environmental impact of any business or person. What can we do to make it just a little bit smaller every week, every month, every quarter, every year? Can we get to a point where we’re hovering above the water?"
Will Leonard

General Manager, The Loco Group

Read More on SilverKris
“I figured if nobody else was going to do anything about [gender discrimination], then I was going to do something about it. Because my entire life has always been about passion, which is why I’m even in the job I’m in right now – food is something I’m really passionate about.”
Alysia Chan

Head Chef, The Black Swan

Read More on CNA Lifestyle
“Every year the world consumes an astonishing 40 billion glass bottles of spirits, with the vast majority ending up in landfills as single use glass waste. Working together [with ecoSPIRITs], we are eliminating single use glass waste one tasty gin and tonic at a time.”
Paul Gabie

CEO, Proof & Company

Read More on CNA Luxury
“Even at the most basic, you are a friend. I am a mother. I am a wife. Everyone has so many facets. Putting a label on them or saying ‘I am a this’ is just not important. In my life I never really had the ‘I want to be this’ thought. I just do things.”
Ginette Chittick

Multi-hyphenate artist-amongst-others

Read More on RICE Media
"Because the participants are strangers, I wanted to push them into the deep end of the fictional relationships I created. For example, you could be getting a divorce from a person, who in reality, you just met. I want audiences to be able to access their emotions instantly and challenge their capacity for empathy for the characters they play and the others they encounter. I find the acute honesty between two people who don't know each other moving."
Dawn Ng

Artist, "11" (2019), Telok Ayer Arts Club

Read More on The Straits Times
"I think the great musicians here are growing. People always grow in the scene. It's evolving in a way that is very interesting because things start, and then they close. It doesn't seem to grow to the level where it's grown up – it's usually premature and things seem to die away. But the musicians are surviving, somehow. So I think there is something special."
Aya Sekine

Japanese Jazz pianist/improvisor/composer

Listen on CNA938
“People ask me why I’m interested in pasta. If you look around, there are few people who appreciate this product in itself. A lot of restaurants use pasta as a canvas, but I think it should stand out on its own. I’m a pasta maker rather than a chef or a cook, so unlike chefs and restaurants that use pasta as a canvas for sauces and embellishments like truffles and red prawns, I’m about tradition, techniques and how pasta is engineered."
Lee Yum Hwa

Chef-Owner / Pasta Artisan, BenFatto

Read More on CNA Lifestyle
"The world was talking about digital transformation, so I thought the industry needs to reinvent itself, and I wondered, can I leverage on AI and robotics and data to digitize this business?”
Keith Tan

CEO, Crown Coffee

Read More on A Magazine
"We make it a point to take our time to get to know the brand owner and really understand the vision for their brand: I spent a significant amount of time with Luke’s family to learn not just about their business but also their roots to the business. More than just excellent seafood though, it was Luke’s Lobster’s unflinching commitment to their brand that struck a chord. Their commitment to controlling its entire supply chain “right down to the piers”, resulting in traceable, sustainable seafood that can be delivered at the right price points anywhere in the world is what made the seafood chain a perfect partner."
Vijay Pillai

CEO, Caerus Holding

Read More on The Peak

Testimonials

What our clients
say about us

In for the long run
An uncanny ability to think outside the box, brutal dedication, outstanding writing skills, all packaged together with a wicked sense of humour and an inherent knack to cement our bond with our customers, Daniel's contributions to our businesses have exceeded our expectations. It would be difficult to imagine the next phase of growth without him by our side.
Liling Ong

Restaurateur, The Cicheti Group

Many would require a big team to deliver half of what he has done
Daniel is tenacious and goes the extra mile to make sure the best is given to his clients. We work easily together – he is intelligent, gets the brief very quickly and delivers great results effectively. Many would require a big team to deliver half of what he has done. He just simply does it, effectively and well, with the bare minimum.
Cynthia Chua

Founder & Chairman, Spa Esprit Group

Blown away
We couldn't have done this without you. We are blown away with the results from this campaign and couldn't have asked for a better outcome. It has definitely put us at the forefront of sustainability especially within the industry.
Rachel Lim

Marketing Manager, The Loco Group

The honour is all mine.
I look at life as a journey and at different points in that journey, different people come into our lives. Daniel joined my journey in the middle of last year when we were planning the launch of New Ubin Village in Tampines. It was and remains a brave new concept harking back to our original days in Sin Ming. He helped us to strategise, formulate and execute our public relations campaign. In fact he did more than that; he worked with our whole team and helped us to focus on our core values. It was truly an honour to have him on board. Currently he is helping us roll out two additional concepts. I found him refreshingly candid as well as experienced in his knowledge domain.
SM Pang

Co-Founder & COO, New Ubin Group

Don't look for Daniel
Daniel was a delight to work with. His experience, breadth of knowledge and network of contacts in both domestic and international media outlets ensured that our brand and product received amazing coverage that was completely aligned to our business goals and maximised our exposure in our target market.

One thing though, he never minces his words - if you're looking for a publicist who only adheres to the brief and executes well, don't look for Daniel. But if you need one who goes all-in and doesn't shy away from (sometimes) harsh but constructive criticism for your brand to be best placed to wow the world, Daniel is the guy to go to.

Gideon Sim

Senior Business Development Manager, Crown Coffee

10/10 will recommend
Daniel's very well-prepared and went above and beyond to make me comfortable when prepping me for an interview! 10/10 will recommend.
Joel Ong

Head of Strategy and Planning, Grain Traders

Always on point
Working with Daniel always puts me at ease and excited at the same time, as I know he'd churn out the best copy I need for my campaigns and I look forward to his witty writings every time. A picture says a thousand words but with Daniel - you'll only need that few words!
Chin

Director, The ARM Collective

Bang for your buck
Daniel is fast, precise, and was able to compile my artistic data and stylishly dished out a very concise yet on-point biography. As a competent publicist, he is also able to connect you with appropriate exposure that is hard unless you are an expert. I have been recommending him for a few projects. He charges according to how much work he will put in, and you will see exactly what you are paying for. Thanks Daniel for your great work!
Aya Sekine

Jazz pianist / improvisor / composer

Great time grump bear.
I had such a great time working with Daniel. He's such a little grump bear but so adorable and you want to strangle him at the same time. Also he made the most ridiculous profile photo of me with a beret on my head in a jaunty angle and put it in a press release. I will never live that down.
Ginette Chittick

Artiste, 'This, That.' (2019), Telok Ayer Arts Club

110% on the ball
On the ball just 110% of the time. Worked on a recent project with him in the F&B circuit to raise the profile of the event and he did just that and then much more. There was more coverage than expected and even given the current pandemic, led to an over subscription of the event. Incredible work ethic, good creativity, PR guidance and extensive network was readily at my disposal.
Lee Yum Hwa

Pasta artisan, BenFatto

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I get excited about finding new and unique ways to tell a brand’s story, whichever the medium, however the means.

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